Good talks, better listening — hospitality in perfect measure Franchise from ¥99,000 · 181 2001 5103
ABOUT QINGERTING

About Qingerting

Alpine white tea from China's longevity county — building a business on "perfect measure".

OUR STORY

Alpine green fields, nurturing a rare tea source

Qingerting belongs to Youzhiyuan Tea, founded in 2007, integrating cultivation, production and sales. The tea factory sits at the 4A scenic Yuanyang Grassland on the border of Fuding and Zherong, Ningde, Fujian — the home of China's alpine white tea and China's longevity county. Alpine green fields, nurturing a rare tea source.

From planting to finished product, the whole chain is under our own control: strict sourcing standards, pure sun-dried processing, and a disciplined craft of making, nurturing and aging tea. The products are praised as "rare alpine treasure, aristocrat of white tea".

In April 2023, Professor Zhou Dongping, author of A Brief New History of Chinese Tea Culture, visited with fellow tea scholars. He praised Youzhiyuan's dedication to nature and quality, its innovative way of carrying tea culture forward — and included Qingerting products in his book.

Qingerting alpine tea garden, 1,000m altitude
OUR STANDARDS

Strict standards, for one word: clean

Great tea comes from great land. Nurtured slowly, made slowly, aged slowly — perfection in simplicity.

Selected Origin

Forest coverage 86%, average annual temperature 16°C, annual rainfall 2,000mm+, surface water at national Grade I quality.

Pure micro-terroir tea gardens at 1,000m, with about 200 misty days a year. High mountains, clouds and mist — that is where great tea is born.

Controlled Production

Nurtured slowly: tea trees grow naturally, no chemical acceleration.

Made slowly: craft upheld, sun-dried by hand, no industrial shortcuts.

Aged slowly: every tea aged 3+ years before release — mellow, elegant, gentle on the body.

Certified Clean

Passed the 2024 SGS 626-item EU-standard pesticide test — every single item undetected.

US FDA registered. Ecological cultivation, no pesticides or chemical fertilizers, traceable raw materials.

POSITIONING

Hospitality, in perfect measure

Brand positioning. From "Good talks, better listening" at the core business scenario, extending naturally into a healthy ecosystem for every occasion.

VISION

A world-class beverage

To become a world-class healthy beverage for business, dining, outdoor leisure, travel, healing, cinema, family and quiet moments alike.

VALUE

No compromise, no showing off — just right

No compromise is our standard for ourselves; no showing off is our courtesy to others; "just right" is how we define the outcome.

FACT SHEET

The brand profile, read in one screen

2007

Youzhiyuan Tea founded

1000m

Alpine tea garden altitude

50yr

Alpine ancient tea trees

3yr+

Aging before release

626

SGS EU tests, zero detected

FDA

US registration

3

International design awards

85

"Third living rooms" nationwide

PARTNERS

Partners who walk with Qingerting

Global Stage

Invited to HostMilano, the international trade fair in Milan, in 2025; official partner of the China Pavilion at the 2026 Cannes Film Festival; designated tea of the 9th New Year Dialogue of Ambassadors and Business Leaders in China, 2026.

Enterprises & Academia

Huawei, China Film Group, CATL, University of Science and Technology of China, CEIBS, Xiamen University, MCM and more leading institutions and companies are joining hands with us.

Industry Recognition

Strategic partner brand of the National Tea House Office; designated tea of the 2024 Shanghai International Tea Culture & Tourism Festival; designated tea of the 2025 National Tea House Industry Conference.

Design Endorsement

Honored by the French Design Awards, the MUSE Design Awards and the GDUSA American Design Awards; packaging protected by national copyright.

Come see the tea gardens?

The Yuanyang Grassland alpine tea garden is also a premium resort — for visits, team building and corporate appreciation events.

Contact Us Brand News